Tag: commercial sourcing
Why SRM (Supplier Relationship Management) Matters – It’s Your Business to Lose!
SRM is important, why? Suppliers assume they have the business because they are the incumbents. But remember it’s your business to lose!
Have We Stretched the Supplier Relationship Too Far?
Supplier Relationships 101 The title sums it up pretty well. Let’s think of the relationship between buyers and suppliers like a rubber band….
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Pharmaceutical Marketing – Where Do We Draw the Line?
Agencies and Pharmaceutical Marketing Sitting through a bunch of recent agency pitches it got me thinking, is there a line for Pharmaceutical Marketing... Read More
Insight into the Unique World of Ultra Rare Diseases
Ms Category Management explores ultra rare and rare disease marketing
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