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Tag: commercialcategorymanagement

Don't Miss out on MarPro! Check Out the First 10 Episodes NOW!

Don’t Miss out on MarPro! Check Out the First 10 Episodes NOW!

Posted on December 2, 2021 by DanaMarieSmall
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Don't make this ONE HUGE mistake when executing a RFP with a long-term Agency partner

Don’t make this ONE HUGE mistake when executing a RFP with a long-term Agency partner

Posted on June 29, 2021June 30, 2021 by DanaMarieSmall
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Marketing and Supplier Diversity - Building a Coordinated Approach (3 Part Video Series)

Marketing and Supplier Diversity – Building a Coordinated Approach (3 Part Video Series)

Posted on March 11, 2021 by DanaMarieSmall
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Spend Culture Stories Podcast: Category Management Must Knows for Biotech Procurement Professionals

Spend Culture Stories Podcast: Category Management Must Knows for Biotech Procurement Professionals

Posted on November 18, 2020 by DanaMarieSmall
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Marketing Procurement - Best Practices and Sourcing Strategies for 2021

Marketing Procurement – Best Practices and Sourcing Strategies for 2021

Posted on October 23, 2020October 24, 2020 by DanaMarieSmall
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New virtual meeting suppliers have flooded the market to meet demand. Make sure you are picking the right ones!

New virtual meeting suppliers have flooded the market to meet demand. Make sure you are picking the right ones!

Posted on September 9, 2020 by DanaMarieSmall
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The Red Review Podcast - What Does Procurement Really Think?

The Red Review Podcast – What Does Procurement Really Think?

Posted on August 15, 2020September 30, 2020 by DanaMarieSmall
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I'm Speaking! An Epic Event: Forge - Marketing Virtual Conference by Procurement Foundry - 10.29.20. Don't Miss out!

I’m Speaking! An Epic Event: Forge – Marketing Virtual Conference by Procurement Foundry – 10.29.20. Don’t Miss out!

Posted on August 13, 2020September 30, 2020 by DanaMarieSmall
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Agencies: A Simplified Guide to Understanding Marketing, Advertising and Media Agencies

Agencies: A Simplified Guide to Understanding Marketing, Advertising and Media Agencies

Posted on July 24, 2020July 23, 2020 by DanaMarieSmall
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What is the Optimal Advertising Agency Strategy? External, In-House, or a Hybrid Approach?

What is the Optimal Advertising Agency Strategy? External, In-House, or a Hybrid Approach?

Posted on June 12, 2020September 8, 2020 by DanaMarieSmall
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Managing Creative Ad Agencies Throughout a Product's Lifecycle

Managing Creative Ad Agencies Throughout a Product’s Lifecycle

Posted on March 15, 2020June 19, 2020 by DanaMarieSmall
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The Keys to Successful Martech Procurement - The Webinar Video

The Keys to Successful Martech Procurement – The Webinar Video

Posted on February 1, 2020June 19, 2020 by DanaMarieSmall
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Proactive Management of Agencies throughout the Product Life Cycle

Proactive Management of Agencies throughout the Product Life Cycle

Posted on November 20, 2019June 19, 2020 by DanaMarieSmall
Agencies - Best practices when managing creative and strategy ad agencies throughout the product lifecycle. Read More
Why SRM (Supplier Relationship Management) Matters - It's Your Business to Lose!

Why SRM (Supplier Relationship Management) Matters – It’s Your Business to Lose!

Posted on October 9, 2019June 19, 2020 by DanaMarieSmall
SRM is important, why? Suppliers assume they have the business because they are the incumbents. But remember it's your business to lose! Read More
Have We Stretched the Supplier Relationship Too Far?

Have We Stretched the Supplier Relationship Too Far?

Posted on October 4, 2019June 19, 2020 by DanaMarieSmall
Supplier Relationships 101 The title sums it up pretty well. Let’s think of the relationship between buyers and suppliers like a rubber band. We all know there is... Read More
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Top Posts & Pages

  • How to Write a Cold Email that Procurement and Business Professionals Will Respond to!
    How to Write a Cold Email that Procurement and Business Professionals Will Respond to!
  • Marketing Procurement - Best Practices and Sourcing Strategies for 2021
    Marketing Procurement - Best Practices and Sourcing Strategies for 2021
  • Bring it on Nightmare Negotiators, I've Been Black Swan Trained!
    Bring it on Nightmare Negotiators, I've Been Black Swan Trained!

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