Cold email campaigns (the bad ones) are annoying, am I right?
In a previous blog, I talk about writing a cold-email that people will want to respond to.
Based on the responses from this post, I thought it would be fun to share a few of the fails I’ve seen when it comes to cold emails.
Now, I’m not trying to target anyone, any company, for any reason. I’m doing my best to hide any information on who they are/what they are selling.
(So just know, it’s for entertainment purposes only!)
I can’t imagine being on the other side of the fence (nor do I want to) so this isn’t a jab.
Just an example or two of what you REALLY shouldn’t do when sending out cold-emails.
What is a cold email? Check out the definition on Wikipedia.
An email you can’t recover from..
I’m not sure if there is anything worse than this epic cold email fail.
Is this a system CRM fail or did someone just hit send too quickly? I may never know.
Either way, you kind of feel bad for them knowing this could of just potentially killed a lot of new clients.
THE Epic Cold-Email Fail
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Keep it short
If you want to learn how to write a cold email, there are a few key rules. One of which is to keep the cold-email short and to the point.
I have a few cold email examples that were waaaaaay too long. This was the shortest of the cold emails that I could squeeze down the size and screen capture to share.
For the love of all things good in the world, don’t send me a any type of email (for that matter) that goes on longer than an encyclopedia.
I’m never going to read half of it. Or any of it for that matter.
I’m still not sure what they were selling. Could have been the cure to cancer.
So for the love of sweet Jesus and everything holy – don’t do this!!
Need to know how to write cold email? Check out: A Guide to Cold Emailing
This is all one cold-email. It keeps going…
And going… straight to my trash folder!
“A” for Cold Email Effort
And a big fat “F” for the calculations being so far off they don’t even make sense.
Do your homework on the company people! Just because a company is in a certain industry, doesn’t mean their spend follows that pattern.
On the flip side – if they would have been close with spend numbers, it would have gotten my attention (in a good way this time).
There are absolutely ZERO reasons you should have this type of cadence. It’s just too much!!
Cold Email Best Practices
Since I’ve give you enough bad emails, I figured I should share with you a best practice for writing a cold email.
And it all comes down to one word: Humor. This guy gets my vote for best cold-email follow-up!