Join Me for a Webinar on Best Practices!
The marketing technology landscape now includes more than 7,000 distinct solutions, and the number is still growing. Research shows that many companies are spending as much on marketing technology as they are on media!
It also shows their Martech Stack is being updated quite frequently – 83% replace at least one marketing software application every year!
That’s why businesses’ need procurement professionals to understand best practices in sourcing these systems.
On January 29, 2020, Sandy Kane, the CEO of Real Sourcing Network, will be joined by a stellar panel of sourcing professionals who will share their real-world strategies for managing the procurement of marketing technology solutions. In this fast-paced discussion, you will learn:
- Why marketing procurement is increasingly about technology procurement
- How successful procurement pros evaluate and source marketing technologies
- How to manage relationships with the key stakeholders involved in the acquisition of marketing technologies