Tag: category management
Five Obstacles with Management Consulting Spend and the Simple Solutions to Crack their Code!
The Management Consulting Category - Say What? Let's first start this blog by saying that Management Consulting (the category of spend) holds a...
Don’t Miss out on MarPro! Check Out the First 10 Episodes NOW!
MarPro - The Marketing Procurement Podcast Episode 1 Listen NOW Episode 2 Listen NOW Episode 3 Listen NOW Search for: Top Posts &... Read More
A Fun Guide to Marketing Jargon (For Non-marketing Professionals)
Marketing Jargon - 101 It's been awhile since I've last posted, so I thought it might be time to come back with... Read More
Don’t make this ONE HUGE mistake when executing a RFP with a long-term Agency partner
We've All Made Mistakes During Our Career Whether you'd like to admit it or not, we've all made mistakes over the life of... Read More
How to Write a Cold Email that Procurement and Business Professionals Will Respond to!
Cold Email Overload If you are in procurement, you get so many cold emails from suppliers looking for business, it becomes very easy... Read More
Marketing and Supplier Diversity – Building a Coordinated Approach (3 Part Video Series)
Marketing and Supplier Diversity Supplier diversity is a key goal for many corporations' marketing departments despite all the roadblocks they encounter. Check... Read More
Spend Culture Stories Podcast: Category Management Must Knows for Biotech Procurement Professionals
Spend Culture Stories Podcast - Host: Dani Hao 👇🏼 Home Guest Blogs Category Mgmt. Mondays Category Management Strategy: Complete Guide for Procurement Leaders... Read More
Worst. RFP. Ever. Can we just pretend it never happened (like the rest of 2020) and move on?
The RFP of 2020 Now, I'm not one to complain, well maybe I am... but, I swear this RFP is out of... Read More
I’m speaking at ProcureCon Marketing Virtual Flagship Event – Join me on 9/23 for a Legendary Event!
Join me at ProcureCon Marketing for a Panel on Global Marketing Procurement of Agencies – 9/23!
Read More
The Red Review Podcast – What Does Procurement Really Think?
The Red Review Podcast#2 👇🏼 Search for: Top Posts & PagesUnorganized at Work? Check Out These 7 Hacks for the Organizing for the... Read More
You May Hate Procurement, But Did You Know it Could be Your Ticket to the C-Suite?
What’s the Point of Procurement We’re the cops of the business. Checking to ensure you did things right. So I get it when…
Read More
A Sizzling Strategic Sourcing Summer! See What is Heating Up in the World of Strategic Sourcing and Procurement.
Strategic Sourcing in the Summer It's finally here, the summer of 2020! - Cue singing.... Summer, Summer, Summertime - sing it, DJ Jazzy... Read More
What is the Optimal Advertising Agency Strategy? External, In-House, or a Hybrid Approach?
Advertising Agency and Media Services There's a lot of market research, case studies, and examples on category strategies for Advertising Agencies. That's why... Read More
An Extreme Hangover From the Beer Virus, How Long Will It Last?
A Hangover from The Beer Virus Okay, so we all know the story. Some are out hoarding decades worth of toilet paper, paper... Read More