Tag: category management
I’m speaking at ProcureCon Marketing Virtual Flagship Event – Join me on 9/23 for a Legendary Event!
Join me at ProcureCon Marketing for a Panel on Global Marketing Procurement of Agencies - 9/23! Read More
You May Hate Procurement, But Did You Know it Could be Your Ticket to the C-Suite?
What’s the Point of Procurement We’re the cops of the business. Checking to ensure you did things right. So I get it when most people don’t like us.... Read More
What Payment Terms and George Constanza Have In Common (And Why They Matter!)
I know, I’ve finally run out of ideas that make any type of sense. But I promise, this will actually make it easier to digest (because who really... Read More
Proactive Management of Agencies throughout the Product Life Cycle
Agencies - Best practices when managing creative and strategy ad agencies throughout the product lifecycle. Read More