Tag: categorymanagement
The Challenger Effect – The Ability to Ignore Facts and Make Disastrous Decisions
What is the Challenger Effect? Simply put it's giving someone in the position of power all the information they need to make the right decision, and yet they still decide against it. Read More
The ULTIMATE Preferred Procurement Betrayal – The Story of a Scandalous Supplier and Their Supposed Status
Preferred Betrayal Okay, so it may not truly be the ULTIMATE betrayal, (and the story may be a tad bit old) but it does sure make for... Read More
I’m speaking at ProcureCon Marketing Virtual Flagship Event – Join me on 9/23 for a Legendary Event!
Join me at ProcureCon Marketing for a Panel on Global Marketing Procurement of Agencies - 9/23! Read More
