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  • Category Mgmt. Mondays
    • Category Management Strategy: Complete Guide for Procurement Leaders
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Tag: commercial sourcing

A Fun Guide to Marketing Jargon (For Non-marketing Professionals)

A Fun Guide to Marketing Jargon (For Non-marketing Professionals)

Posted on October 6, 2021October 5, 2021 by DanaMarieSmall
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Don't make this ONE HUGE mistake when executing a RFP with a long-term Agency partner

Don’t make this ONE HUGE mistake when executing a RFP with a long-term Agency partner

Posted on June 29, 2021August 28, 2024 by DanaMarieSmall
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Marketing and Supplier Diversity - Building a Coordinated Approach (3 Part Video Series)

Marketing and Supplier Diversity – Building a Coordinated Approach (3 Part Video Series)

Posted on March 11, 2021 by DanaMarieSmall
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Marketing Procurement - Best Practices and Sourcing Strategies for 2021

Marketing Procurement – Best Practices and Sourcing Strategies for 2021

Posted on October 23, 2020October 24, 2020 by DanaMarieSmall
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A Cautionary Tale: How to Ensure You are Never Invited Back Again to Another RFP. EVER.

A Cautionary Tale: How to Ensure You are Never Invited Back Again to Another RFP. EVER.

Posted on October 21, 2020October 20, 2020 by DanaMarieSmall
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Worst. RFP. Ever. Can we just pretend it never happened (like the rest of 2020) and move on?

Worst. RFP. Ever. Can we just pretend it never happened (like the rest of 2020) and move on?

Posted on October 19, 2020October 18, 2020 by DanaMarieSmall
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I'm Speaking! An Epic Event: Forge - Marketing Virtual Conference by Procurement Foundry - 10.29.20. Don't Miss out!

I’m Speaking! An Epic Event: Forge – Marketing Virtual Conference by Procurement Foundry – 10.29.20. Don’t Miss out!

Posted on August 13, 2020September 30, 2020 by DanaMarieSmall
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Whitepaper: Building an In-House Agency in a Mid-Size Biotech/Pharma. Company

Whitepaper: Building an In-House Agency in a Mid-Size Biotech/Pharma. Company

Posted on July 26, 2020September 8, 2020 by DanaMarieSmall
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Agencies: A Simplified Guide to Understanding Marketing, Advertising and Media Agencies

Agencies: A Simplified Guide to Understanding Marketing, Advertising and Media Agencies

Posted on July 24, 2020July 23, 2020 by DanaMarieSmall
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What is the Optimal Advertising Agency Strategy? External, In-House, or a Hybrid Approach?

What is the Optimal Advertising Agency Strategy? External, In-House, or a Hybrid Approach?

Posted on June 12, 2020September 8, 2020 by DanaMarieSmall
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Managing Creative Ad Agencies Throughout a Product's Lifecycle

Managing Creative Ad Agencies Throughout a Product’s Lifecycle

Posted on March 15, 2020June 19, 2020 by DanaMarieSmall
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Promotional Products - The Good, The Bad and The Ugly. Protect Your Brand Image and Check out New Trends for 2020

Promotional Products – The Good, The Bad and The Ugly. Protect Your Brand Image and Check out New Trends for 2020

Posted on March 6, 2020June 19, 2020 by DanaMarieSmall
Promotional Products, there's been a huge uptick in the amount of crazy promotional products that are being sent. So what gives? Read more to find out! Read More
The Keys to Successful Martech Procurement - The Webinar Video

The Keys to Successful Martech Procurement – The Webinar Video

Posted on February 1, 2020June 19, 2020 by DanaMarieSmall
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Martech WEBINAR! Keys to a Successful Martech Procurement

Martech WEBINAR! Keys to a Successful Martech Procurement

Posted on January 14, 2020June 19, 2020 by DanaMarieSmall
Webinar on Martech Procurement: Please join Ms. Category Management and other amazing Sourcing Professionals in a Webinar in best practices in Sourcing the Martech Stack! Read More
Proactive Management of Agencies throughout the Product Life Cycle

Proactive Management of Agencies throughout the Product Life Cycle

Posted on November 20, 2019June 19, 2020 by DanaMarieSmall
Agencies - Best practices when managing creative and strategy ad agencies throughout the product lifecycle. Read More
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