Tag: commercial sourcing
A Fun Guide to Marketing Jargon (For Non-marketing Professionals)
Marketing Jargon - 101 It's been awhile since I've last posted, so I thought it might be time to come back with...
Don’t make this ONE HUGE mistake when executing a RFP with a long-term Agency partner
We've All Made Mistakes During Our Career Whether you'd like to admit it or not, we've all made mistakes over the life of... Read More
Marketing and Supplier Diversity – Building a Coordinated Approach (3 Part Video Series)
Marketing and Supplier Diversity Supplier diversity is a key goal for many corporations' marketing departments despite all the roadblocks they encounter. Check... Read More
Marketing Procurement – Best Practices and Sourcing Strategies for 2021
Home Guest Blogs Category Mgmt. Mondays Category Management Strategy: Complete Guide for Procurement Leaders 2019 – Category Management Mondays #CMM 2020 – Category... Read More
A Cautionary Tale: How to Ensure You are Never Invited Back Again to Another RFP. EVER.
Preface: A Cautionary Tale Just to clear the air, there are a TON of mistakes you can come back from during an RFP... Read More
Worst. RFP. Ever. Can we just pretend it never happened (like the rest of 2020) and move on?
The RFP of 2020 Now, I'm not one to complain, well maybe I am... but, I swear this RFP is out of... Read More
I’m Speaking! An Epic Event: Forge – Marketing Virtual Conference by Procurement Foundry – 10.29.20. Don’t Miss out!
Search for: Top Posts & PagesToxic, Tyrannical, and Treacherous People in the Workplace - When Back-Stabbing CoWorkers and Friends are the Least of... Read More
Whitepaper: Building an In-House Agency in a Mid-Size Biotech/Pharma. Company
Building an In-House Agency To find out more about building an in-house agency, from the procurement perspective, read the white paper below.... Read More
Agencies: A Simplified Guide to Understanding Marketing, Advertising and Media Agencies
Marketing Agencies Do you know what's annoying when you are trying to learn a Category like Sales & Marketing... when all of... Read More
What is the Optimal Advertising Agency Strategy? External, In-House, or a Hybrid Approach?
Advertising Agency and Media Services There's a lot of market research, case studies, and examples on category strategies for Advertising Agencies. That's why... Read More
Managing Creative Ad Agencies Throughout a Product’s Lifecycle
Scroll to the bottom to download this free whitepaper on advertising agencies! Search for: Top Posts & PagesToxic, Tyrannical, and Treacherous People in... Read More
Promotional Products – The Good, The Bad and The Ugly. Protect Your Brand Image and Check out New Trends for 2020
Promotional Products, there’s been a huge uptick in the amount of crazy promotional products that are being sent. So what gives? Read more to find out!
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The Keys to Successful Martech Procurement – The Webinar Video
Martech Procurement Webinar Video Want more? Check out these links: Other Ms Category Management Videos Ms Category Management Blog The RSN Network Home... Read More
Martech WEBINAR! Keys to a Successful Martech Procurement
Webinar on Martech Procurement: Please join Ms. Category Management and other amazing Sourcing Professionals in a Webinar in best practices in Sourcing the Martech Stack!
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Proactive Management of Agencies throughout the Product Life Cycle
Agencies – Best practices when managing creative and strategy ad agencies throughout the product lifecycle.
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