It’s 2019 and it still feels like I am living in the past when managing advertising agencies. They are reluctant to provide a consistent level of transparency and business partners are still hesitant to push back on them to provide it. You would think this wouldn’t even be up for discussion given all the information we’ve been given, specifically: 2006 ANA/4-A’s Compensation Guide, 2016 K-2 Media Transparency Report and agency management tools available. And it is driving me bloody bonkers!
From the looks of it – I’m not alone! See the two year update on this report from ANA – click here for the article link.*If you haven’t already read the guide or report sponsored by the ANA – click here , scroll to the bottom of this article to download a copy of each for review.Continue reading